Van Cafe

Logo Redesign & Branding
style guide & buyer persona
UX/UI Lead
Website Redesign
SEO
Marketing director


I was part of a dynamic team in a rapidly growing business that had ever-changing initiatives. As the Director of Marketing for nearly two years, I was the sole project manager and UX/UI design lead of an eCommerce website redesign with 3,000 skus from Volusion to the BigCommerce platform, in accordance with a new ERP system, Acumatica. 

FUN FACT: I also designed our swag and might wear my tie-dye Van Cafe shirt and drive my van to our meeting. 

a few highlights…

  • logo redevelopment

  • brand guidelines

  • style guide development

  • user research

  • swag design

  • print marketing

branding

  • managed offsite development team

  • UX/UI design lead

  • features include: mega menu navigation, scrolling product pages, one-page checkout, custom reviews, landing page design

  • SEO

web design & development

  • weekly campaign

  • autoresponder series

  • back-in-stock flows

  • post-purchase reviews

  • abandon cart series

email strategy

style guide & branding

original branding

branding- refresh

original Logo

Logo refresh

original website

website - refresh

Please note - this design system was created by Van Cafe’s development partner in which I collaborated and managed.

web design

email marketing strategy & design

Print design

WEBSITE PLATFORMS: BIGCOMMERCE, VOLUSION, WORDPRESS
APPS: KIT BUILDER, JUDGE.ME, ROUTE, COMMON NINJA, ELFINSIGHTS
ERP: ACUMATICA
EMAIL MARKETING: KLAVIYO, MAILCHIMP
CUSTOMER SUPPORT: FRESHDESK, FRESHCHAT
ANALYTICS: GA4 (GOOGLE ANALYTICS), LUCKY ORANGE, GLEW
TOOLS: ADOBE CREATIVE SUITE, MICROSOFT OFFICE, SMARTSHEET, EOS, TRELLO

More digital & print samples available upon request.